Loguin is a catalog-based fashion brand that launches 21 campaigns per year. I had the opportunity to develop the concept, graphic design, and editorial layout for Campaign 7 and Campaign 12 of 2020. Each campaign presented a distinct narrative. I also worked on photo retouching, adapting past images to fit the new collections, ensuring a cohesive and compelling visual identity.
My contribution:
C7 / 2020
Concept: Industrialization not only shapes cities but also mirrors the continuous evolution of individuals. Just as urban spaces expand and transform, we, too, are ever-evolving universes with limitless possibilities to build.
Beyond structures, industrialization is about creating spaces that foster growth and connection. This concept unfolds through three key narratives that define my creative approach:
C12 /2020
Concept: Light projects, reflects, and transmits who we are. As a source of energy, it influences our perception and emotions, revealing itself through various visual expressions:
