How to win over a crowd that's fed up with politics, clueless about what a congressman does, and too lazy to vote?
IDEA
We rolled out a "non-political campaign" that takes a fresh approach by moving beyond traditional political issues and partisan messaging.
We rolled out a "non-political campaign" that takes a fresh approach by moving beyond traditional political issues and partisan messaging.
Instead, we speak up on topics that matter to Millennial/Gen Z voters but are often overlooked by traditional Colombian politicians. Our content aimed to educate, entertain, and empower people on issues like recreational cannabis regulation, indiscriminate mining, fútbol for peace, and mental health.
Agency: el Puerto Agency
My contribution:
